Here’s a subtle idea to create video content that works really well. It’s called “Polarization.” Here’s how you do it: Identify something that most of your competition is saying, but that you don’t agree with. Write down your opposite belief. Then communicate elegantly about it, without offending anyone.
Here’s an example:
Commonly help belief: “You should have an answering service or receptionist to take all your phone calls, so you can stay focused and productive without interruption.”
Opposite belief: “You should answer your own phone calls, because when your prospects call, they are 60% more likely to convert to new business if they can get their questions answered immediately.”
NOTE: Be careful to choose ideas that are not inherently inflammatory. Avoid politics, religion, and other areas where people have deeply held beliefs that can cause personal offense. There’s no reason to bring those kinds of polarizing subjects into your marketing efforts.
Stay tuned for the next blog post in this series for another great idea on generating video content.