Here’s an idea for generating video content that will help you provide oodles of valuable information to your prospective clients. It’s called “Cause and Effect.”
Look for an effect your prospects are experiencing that they don’t like. Then illuminate for them what the cause of that effect is. You could even make a list of the effects your clients are suffering from, then do a video for each one to illuminate the cause.
For instance, if you are a business coach, you might notice the effect your prospects might be feeling is that they’re stressed out in their business. You could illuminate the cause of that as a lack of focus. When you laser focus your attention on the most important goals in your business, everything gets simpler and you have less stress. Then you could position yourself as someone who will help them focus on the most important goals in their business and alleviate their stress.
What effects are your prospects suffering from that you could illuminate? Make a list, then make a video for each one. And voila, you have several new marketing videos you can promote on YouTube through your social media, email marketing, and your website.
Also, watch this video to see if you can identify the cause and effect:
Stay tuned for the next blog post in this series for another great idea on generating video content.